Cybersecurity in 2025: What trends dominate the landscape?

The world of cybersecurity is changing at a rapid pace. Every year, businesses face new threats and challenges as technologies continue to evolve. 2025 promises to be no exception: from AI-driven attacks to stricter regulations, the digital landscape is more complex than ever. What are the key trends for 2025, and what do they mean for your organization? Here’s what we and other professionals in the market (Veeam, TrendMicro, DutchITLeaders) expect.

1. AI-driven threats and deepfakes

Artificial intelligence is increasingly used by cybercriminals. Deepfakes and other AI-driven techniques make it easier to set up convincing fraud and disinformation campaigns. Consider, for example, deepfake videos that mimic CEOs to deceive employees. These technologies not only make attacks more sophisticated, but also harder to detect.

2. Evolution of ransomware

Ransomware attacks continue to evolve. Attackers are increasingly combining traditional hostage-taking methods with data theft or data corruption. They use legitimate software tools to evade detection, which requires a proactive approach from cybersecurity teams.

3. Expanding the attack surface

With the rise of Internet of Things (IoT) devices and increasing digitalization, the number of vulnerable access points is growing. IoT devices, mobile devices and even cloud systems are increasingly becoming targets of attacks. Without adequate security measures, organizations are at increased risk of data breaches and system failures.

4. Stricter regulation and data resistance

Governments worldwide are implementing stricter cybersecurity regulations, such as DORA and the NIS2 directive in the EU. Organizations are being required to implement robust backup and recovery strategies, including offline storage and regular testing. This emphasizes the importance of a solid data strategy.

5. The role of the C-suite in cybersecurity

Cybersecurity is no longer exclusively the domain of IT departments. CEOs and other C-level executives are increasingly involved in strategic decisions around security. This is shifting cybersecurity from a technical to a strategic priority.

6. Critical infrastructures under pressure

Sectors such as healthcare, energy and transportation remain attractive targets for attackers. The increasing reliance on digital systems in these sectors increases the impact of potential attacks, requiring specialized security solutions.

7. Cloud and supply chain attacks

With the growing adoption of cloud technologies and reliance on external suppliers, supply chain attacks remain a major risk. Attackers are targeting vulnerabilities within the supply chain, which means organizations need to implement greater control and monitoring over their partners and suppliers.

8. Cooperation and information exchange

Fighting cyber threats requires cooperation among organizations, governments and other stakeholders. Sharing threat intelligence and best practices is crucial to identify and neutralize attacks faster.

9. Data lakehouses and hybrid data strategies

The combination of data lakes and data warehouses, known as data lakehouses, provides a scalable and structured approach to data management. In addition, more and more companies are adopting hybrid data strategies to control costs and maintain control over critical data.

10. The line between state actors and cybercriminals is blurring

State actors are increasingly collaborating with organized cybercriminals. This makes it more difficult to identify the origin of attacks and increases the complexity of countermeasures.

What does this mean for your organization?

These trends show that cybersecurity in 2025 requires more than just technology solutions. It’s about a holistic approach in which technology, strategy and collaboration are central. Whether implementing AI-driven detection tools, strengthening your IoT security or complying with new regulations, being proactive is essential.

In the coming blogs, we will delve deeper into these trends. For example, how can you use AI as a defense? What are the best strategies to prevent ransomware attacks? And how do you protect critical infrastructures from advanced threats? Stay tuned and find out how your organization can prepare for a secure future.

Want to learn more about how your organization can proactively capitalize on these trends? Contact us or check out our products for ransomware-proof backup and archiving, but also for safe and effective use of generative AI.